Releasing their tenth studio album, The Coral’s bold move to throw everything at it and release a themed double-album, vividly recalling hot days and dark nights of the past by the sea was a worthwhile risk. Coral Island was supported with a full UK media relations campaign, combining a drum beat of news supporting every track and single release, on top of announcing The Great Muriarty as guest vocalist, plus a meticulous four-month album campaign seeking features and reviews.

Including a wide-ranging exclusive interview and painstakingly located shoot for Mojo, the Coral Island campaign benefited from extensive long-lead and newspaper interest on top of online coverage that centred on a phased news premiere partnership with NME.

Understating the term: universal acclaim, Coral Island was roundly praised by critics and won an Official UK Album Chart Number Two placement, The Coral’s highest chart position in 17 years.