The UK’s most northerly band, Neon Waltz, and the band’s management and label, Ignition Records, sought out media relations support for the duration of the band’s debut album campaign. Working together throughout 2017, the band grew interest and ideas in generating media attention, including a visit to an abandoned island. Persistent press office activity pushed Neon Waltz further into the consciousness of the British music press, resulting in features and reviews on The Guardian website, Clash, Gigwise, Record Collector and The Scotsman.
